We were an early adopter of this bookkeeping system.  We were not fans of the old Quicken which was licensed by Reckon in Australia.  It is owned by the large software company Intuit in the USA.  It is one of the oldest online accounting systems, having been initially introduced in 2001.  Back in 2014, it had more than 3 times the subscribers of Xero worldwide.

We have found it to be most useful for sole traders.  We insist anyone who is running a business has some online bookkeeping system and the initial price point is affordable at $25 per month.  For $300 per year, you get a full invoicing system, with payroll.  It has bank feeds and calculates your BAS.  We do find it hard sometimes to convince clients of the convenience and time savings a software system can have. As part of our sales pitch (ie convincing our client to spend the money), we usually mention that you would spend more than $300 on a big night on the town.  Just the Uber home can be more than $100 these days.